SEO can be broken up into categories: On-page, and off-page. On-page SEO simply indicates the things you do on your website to help improve your search rankings. SEO firms can help with things like that. Off-page SEO is everything you do off your site, like social media, networking, etc. When you work with a Los Angeles SEO expert, like Welpi, or any other SEO company, you’ll mostly be focusing on on-page SEO to get started. Once your website is in top shape, you can start to branch out and focus on additional ways to boost your overall ranking.
Let’s take a look at some top tips for on-page SEO that should be implemented onto your website as soon as possible.
The Importance of Titles for ranking your site on search engines
Every page of your website should have its own unique, individual title. Search engines pick up on titles before just about anything else, so make sure each page is given one separately. For example, if you have a plumbing service, you’ll want to label your service pages as something like this:
- Bathroom Plumbing
- Kitchen Plumbing
- Sump pumps
- Emergency services
It’s never a good idea to clump everything into one page, and have one blanketing title. You want people to know what you do, and what you can offer, so create individual page titles that reflect that.
The Correct Ratio of Keyword Density
Keywords are an important part of utilizing SEO. However, keyword stuffing can do more harm than good. You want to make sure you’re using the right words at the right time, and that they fit in naturally with the content of your website. You should opt for a goal of 2-5% keyword density. If that seems like a challenge, try to switch up the words you’re using with ones that have the same meaning. Yes, that means it’s a good time to break out a dictionary and thesaurus. If people are searching for one term, chances are, they may be searching for it in different ways, too. It covers your keyword bases, while keeping you from stuffing the same words in your content over and over again.
Utilizing Images Using Alt Tags
Think of the images you use on your website as their own individual pages. Now that you know each page deserves an individual title, images should be treated in the same fashion. Make sure to give each of your images its own title, and description when you insert it onto your page. It’s another opportunity to add great word content, and even keywords that search engines can pick up on. Images are no longer just for show – they are an important part of SEO, and getting fully recognized by search engines.
As you can see, some of the biggest on-page SEO techniques you can use involve making the most of the content on your site, no matter what it may be. It should be easy to read, and something that viewers will actually spend time looking at. When you focus on the quality of content creation on each and every page, and actually give each page its own spotlight, you’ll undoubtedly notice a difference in your rankings.