Category Archives: SEO Expert Los Angeles

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Three Awesome On-Page SEO Techniques Your Site Should be Using

SEO can be broken up into categories: On-page, and off-page. On-page SEO simply indicates the things you do on your website to help improve your search rankings. SEO firms can help with things like that. Off-page SEO is everything you do off your site, like social media, networking, etc. When you work with a Los Angeles SEO expert, like Welpi, or any other SEO company, you’ll mostly be focusing on on-page SEO to get started. Once your website is in top shape, you can start to branch out and focus on additional ways to boost your overall ranking.

Let’s take a look at some top tips for on-page SEO that should be implemented onto your website as soon as possible.

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The Importance of Titles for ranking your site on search engines

Every page of your website should have its own unique, individual title. Search engines pick up on titles before just about anything else, so make sure each page is given one separately. For example, if you have a plumbing service, you’ll want to label your service pages as something like this:

  • Bathroom Plumbing
  • Kitchen Plumbing
  • Sump pumps
  • Emergency services

It’s never a good idea to clump everything into one page, and have one blanketing title. You want people to know what you do, and what you can offer, so create individual page titles that reflect that.

The Correct Ratio of Keyword Density

Keywords are an important part of utilizing SEO. However, keyword stuffing can do more harm than good. You want to make sure you’re using the right words at the right time, and that they fit in naturally with the content of your website. You should opt for a goal of 2-5% keyword density. If that seems like a challenge, try to switch up the words you’re using with ones that have the same meaning. Yes, that means it’s a good time to break out a dictionary and thesaurus. If people are searching for one term, chances are, they may be searching for it in different ways, too. It covers your keyword bases, while keeping you from stuffing the same words in your content over and over again.

Utilizing Images Using Alt Tags

Think of the images you use on your website as their own individual pages. Now that you know each page deserves an individual title, images should be treated in the same fashion. Make sure to give each of your images its own title, and description when you insert it onto your page. It’s another opportunity to add great word content, and even keywords that search engines can pick up on. Images are no longer just for show – they are an important part of SEO, and getting fully recognized by search engines.

As you can see, some of the biggest on-page SEO techniques you can use involve making the most of the content on your site, no matter what it may be. It should be easy to read, and something that viewers will actually spend time looking at. When you focus on the quality of content creation on each and every page, and actually give each page its own spotlight, you’ll undoubtedly notice a difference in your rankings.

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More Common SEO Terms You Need to Know for Business

As we continue to look at common SEO terms, it’s important to remember how these popular terms will affect your business. Whether you’re working with a search engine optimization company, or just want to know more about how SEO actually works, learning the language is a great place to start. Not only will it help you to feel more equipped, but it will let you know what the SEO firm you’re working with is talking about. That can equate for a lot of comfort and trust as you continue a relationship with an SEO expert. So, make sure you know these terms if you want to continue to grow in your SEO knowledge.

What Is The Perfect Page Title?

This may seem pretty self-explanatory, but it doesn’t take away from the importance or relevance of the term. A page title is the name of your web page. Users will see it at the top of the browser window, and it is often given a heavy weight of relevancy in search engines. With that being said, your page title should contain important keywords that reflect your business. It’s a quick and effective way to let people (and search engines) know who you are, and what you do.

How To Utilize SERP For Analyze The Site

SERP stands for Search Engine Ranking Page, and it’s an extremely common term in the world of SEO. When you search for anything within a search engine, the SERP is the page you’ll immediately be directed to. There, you’ll find the top listings of sites relevant to your search. So, when you talk about being at the top of different SERPs, it means you want your business’ site to show up in the top spot of relevant searches.

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Writing The Perfect Anchor Text For Your Page and Site

This refers to the text of the link to your site. An anchor text is another way to describe your site, for search engines to pick up on. So, you’ll want to make sure your anchor text reflects who you are, and isn’t some long, confusing link. For example; www.thisisanexample.com/seoexample looks a lot better than www.thisisanexample.com/seo1293840. Make your links relevant, and they can actually serve as another type of ‘keyword’ for search engines to grasp onto.

Generating Traffic Is Your Goal

The ultimate goal of SEO is to get more traffic to your website. Traffic simply means the amount of viewers that are checking out your site regularly. You’ll want to look for your traffic to increase consistently, as your SEO rankings improve. Thankfully, there are other terms, like Traffic Rank, which are actually tools used to determine your site’s traffic, and how it compares to your competitors, and other sites around the world.

When broken down, SEO terminology doesn’t have to be as complicated as you may think. By knowing a few of the key terms and phrases, you can better educate yourself on knowing how the whole process works. Once you’re able to feel comfortable with that, you can make sure your business is using the proper tricks and techniques to make search engine optimization a reality.